Internal review
The three promo films
Not linked from any menu and not indexed. Watch each one, then tell me where it goes.
Brand film
LIVE16:9 landscape · 45s · 10MB
Where
Homepage, below the hero
Why
The only one shot for the web. Direct to camera, corporate setting, and it closes on a full Fund My Case logo card. Landscape fills a page band without letterboxing.
The claimant at home
NOT PLACED9:16 portrait · 36s · 12MB
Where
Suggested: beside the assessment, or social
Why
A before-and-after arc: a letter read with dread, working late over papers, then calm. It is reassurance, which is what someone needs at the moment they are deciding whether to start the assessment.
The professional under pressure
NOT PLACED9:16 portrait · 37s · 12MB
Where
Suggested: cross-border pages, or social
Why
Office setting, working late, then a consultation and a scene presenting beside a world map. The cross-border cue points at exporters and multi-jurisdiction claims rather than the homepage.
Still needed for all three
Captions. Each film carries dialogue, and most people arriving from social watch with the sound off, so without a subtitle track the story does not land. Send the transcripts and they go in as .vtt files. The homepage copy above the brand film is also placeholder, written without hearing the audio.